OASIS
ONE PEACH
OR - Grand Prix du Brand Content 2023
ARGENT - Grand Prix Stratégies de l'influence 2023
Co-création avec l'influenceur ou KOL
BRONZE - Club des DA
BRONZE - Grand Prix Stratégies du Digital 2023
DISPOSITIFS / CAMPAGNES EN LIGNE
BRONZE - Grand Prix Stratégies de la publicité 2023
ALIMENTATION, BOISSONS NON ALCOOLISÉES
SHORTLIST - Cannes Lion 2023
France is the second largest manga market in the world, after Japan. Among all these Japanese comics, the most popular one is One Piece, which captures the passion of millions of fans eagerly awaiting the release of new chapter online every week. But when the author takes a break. its a tradedv tor this communit.
Oasis. the second soft drink brand in France after Coca-Cola, has a habit of tapping into pop culture with its fruity mascots. As fans were frustrated by the lack of a new One Piece chapter. Oasis published "One Peach" on the same online reading platform - a manga that integrates Oasis mascots into the world and codes of One Piece.
Co-created with a mangaka influencer, One Peach was so successful among fans and influencers that it was demanded, printed and distributed in physical form.
Co-présidents : Pascal Nessim & Charles Georges-Picot // Chief Creative Officers : Gaëtan du Peloux & Youri Guerassimov // Directeur de création : Julien Simons // Directeur général associé : Benjamin Taieb // Co-directrice du planning stratégique : Sarah Lemarié Planneur stratégique : Ruben Hassan // Directrice de clientèle : Lucile Wissocq // Cheffe de groupe : Ilana Descourtieux // Chargée de clientèle : Léa Reix // Chef de projet : Antoine Zago-Meyer // Social creative : Calliste Garrabos // Illustrateur : Vivi-Zama // Rédacteur : Aymeric Chevalier
Directrices artistiques : Eva Sgarro & Mathilde Cureau // Monteur/cadreur : Loick Tranier & Caroline Martin
Motion designer : Vincent Iweins & Julien Taillez // Maquettiste : Christophe Gillon